Marketplace

Welcome to the Marketplace of THE MICE Report

What’s the age-old difference between a world-class commercial success story and a third-rate market tragedy? Solid research and business parables have always held that investments in internal meetings, conferences and events enhance brand value and improve performance. Team-building, training and motivational incentives give companies confidence and a competitive edge in the marketplace – and this is especially true during recessions, which always leave the boardroom giants standing head-and-shoulders above the rest.

In the Marketplace, we take an extensive look at the leading locations for events during the economic upturn, and reveal the top executive incentives, international settings and VAT tips for businesses with the imagination to manage change effectively. From the island paradises of Sicily, Cyprus, Malta, Tenerife and the Caribbean to the invigorating resorts of Iceland and Switzerland, The MICE Report explores the complete range of climatic hotspots to inspire creative strategies.

We take a truly panoramic view across the continents to highlight the most fascinating destinations that combine history, beauty and ultra-modern amenities for the perfect business trip, from Tsarist magnificence in Russia, the exotic delights of Istanbul and Macau, to the post-modern cityscapes of Prague, Poland, Germany, France and Holland. With an investigation into the prime MICE destinations of 21^st century Africa and a survey of the foremost hotel chains across the globe, the Marketplace is an indispensable guide for the international event manager who intends to turn an economic drama into a corporate coup.